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Web marketing has changed over the last few years. Advertisers are no longer wiling
to spend thousands of pounds without an acceptable Return
on Investment.
Affiliate marketing is now the most
effective form of online advertising & lead generation.
As a result companies like B&Q, Virgin, Argos and Boots are
utilising affiliate marketing and paying for results. Welcome to the
world of Affiliate Marketing.
Simply put, a merchant (on-line store) gives you links to
advertise their store or service on your site. If someone clicks on
that link and then buys something, you, as an affiliate will receive
commission. Somewhere between 2 and 25%
So what is affiliate marketing?
Affiliate marketing also known as performance marketing
allows small and large websites to profit from the ever
expanding world of e-tailing and e-commerce on the web. It
is a win-win situation as it provides e-commerce enabled
sites ( known as merchants or advertisers) the ability to
receive highly targeted quality traffic and therefore
sales, and you (affiliates) with revenue for each sale,
lead, or click through from your web-site.
How Does it work?
Here in the UK affiliate networks
such as Tradedoubler,
Affiliate
Future, Affiliate Window and
DGM2
has made affiliate marketing easy to both the small and
large websites. Available to both the novice and expert webmasters.
They act as the 'middle man' opening up the world of
advertising and affiliate marketing. They supply coded links in the
form of Banners, Logos, product info (deep Links) in the form of Cut
& Paste code. You simply add this to your website.
As stated Merchants will pay varying commission levels
depending on the type of action that is made, a
click-through to their site, a lead for a registration or
for a sale on one of their products or services.
How do I Earn Money From My Website
There are different payments made for different actions eg.
Pay Per Click - Speaks for itself. You get paid a fixed fee per
click through from your site to the merchants site
Pay Per Lead - If your visitor registers their details with the
merchant you have generated a lead, and you will receive payment for
this.
Pay Per Sale - If the merchant offers this you will be paid
commission based on what is purchased.
2 Tier Programs - If a merchant offers a 2 tier program, and you
introduce another affiliate to their program, you will receive a
payment based on what that affiliate earns.
Networks Vs Independent
As well as the Networks mentioned earlier, independent websites
offer affiliate programs themselves, thus cutting out the middle
man. The advantage of using networks is that you are paid in one
payment for all your merchants. With independents there is normally
a thresh hold to reach before payment is made.
How Much Does It Cost
Nothing. It's free to sign up to any of the networks.
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